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The Bay at Nu-Roc is a modern 50-bed facility with private and semi- private rooms. Professional staff are on duty 24 hours a day, 7 days a week. For resident comfort, the facility is fully air-conditioned. The Bay at Nu-Roc offers residents a comprehensive range of therapy and care programs for treating a variety of post-acute challenges. Our experienced therapists use the latest therapy equipment and techniques to help residents’ transition back to living independently in their homes. The Bay at Nu-Roc provides nutritious, home-cooked meals, therapeutic diets, and daily snacks. All dietary services are overseen by a registered dietician. Senior Citizen assisted living services are top priority at The Bay at Nu-Roc.

Program Services

  1. Medicare
  2. Medicaid
  3. VA Benefits
  4. Many Insurance/HMO providers
  5. Hospice
  6. Private
  7. Respite

Please click here for more information on current rates and Insurances accepted.

Caregiving Services

  1. Physical, Occupational & Speech Therapy
  2. 24-hour professional nursing care
  3. Certified Nursing Assistants
  4. Social Services
  5. Specialized transportation arrangements
  6. Hydro-Therapy tub for specialized care

Special Services Offered

  1. Daily in-house dining with family member
  2. Daily updates on family member
  3. Quarterly in-depth-care conference
  4. Family support and feedback meetings
  5. Outpatient Occupational Therapy
  6. Outpatient Physical Therapy
  7. Outpatient Speech Therapy


  1. Northwood’s lodge decor
  2. Fully air-conditioned facility with cable TV
  3. Large screen porch with outside covered deck, available for activities and family get-togethers
  4. Indoor aviary, with a wide array of birds
  5. Two newly remodeled visitation areas
  6. Carpeted hallways for a “HOME-LIKE” atmosphere and resident safety
  7. Beauty and barber facility, with weekly visits from outside service providers
  8. Notary Public on premises
  9. Voice response call light system
  10. Cable TV
  11. Wireless internet

We have implemented a number of precautionary measures to address recent concerns related to COVID-19. Please call our Covid Hotline at (715)997-2208 or click here to LEARN MORE